Meet the Founder

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Meet the Founder -

Hey, my name is Henrik. I am a 45 year old dad, husband and a passionate, self-made serial entrepreneur, constantly creating new ways to serve others.

My professional background is from construction - being a high end remodeling contractor for over 20 years. Even though those years were actually quite tough sometimes - I am super grateful of much I learned of life, maneuvering with different kind of people, building businesses and overall of myself.

Since then we (me and my beatiful wife ❤️‍🔥) have built a variety of different kinds businesses. We have created from scratch online stores from tools to crystals, diy car wash, communities, courses and coaching services. We have worked with amazing individuals and had the privilege to witness huge transformations of people’s lives throughout the years.

Behind all of these businesses has always been a burning passion to help and serve others one way or another.

As time went by a couple of things specifically started to worry me more and more.

Most of the men I got to meet seemed to have pretty much ZERO capabilities in

  • living their DREAM life on their OWN terms

  • keeping their physical wellbeing in order

  • having a Warrior-mindset, you know, being the protector of their families and the one others can count on in every situation

The main reason I founded ATW | Tribe was to share what I’ve learned from life, and inspire others to become From Average to Warrior in all Body // Mind // Life -aspects.

  • // Rough resilient Body

  • // Strong unconditioned Mind

  • // Independent self-sufficient Life

I currently live happily with my little family in the countryside of Southern Finland. That said, I feel that we don’t belong here, not really.

I’ve always felt like an outsider - a misfit, like I was somehow a different “breed” than other people.

For most of my life I tried to FIT IN until a couple of years back I had an epiphany..

I wasn’t like everybody else, I WAS DIFFERENT and finally felt that it was actually more than ok. And day by day I started to be proud of being who I was.

It took me a good while to really wrap my head around it, but once I slowly started to get my sh’t together on my own way, the way that works for me..

I HAVE NEVER FELT BETTER!

Don’t get me wrong though.. I still am:

  • a Professional PROGNASTINATOR 

  • and a solid MAÑANA-MAÑANA enthusiast 

So I can HONESTLY say that I do understand the STRUGGLE.. Change is not easy but staying in the comfort of what we know is. No matter how much we want it, unleashing our true potential can seem daunting at first.

But fortunately I have found “tools” to keep these previously listed "SUPER POWERS" caged (at least most of the time) and there is nothing I’d love more than to help you find tools that work for you too.

Living a fulling life and leveling up to your next version is where it’s at after all!

One of my biggest dreams has been building a community of likeminded guys all over the world who share same Rough // Strength // Protect -mindset. I want to connect people and find ways to support each other as we grow and become bit better every day.  And that’s what this ATW | Tribe is all about - in a nutshell.

// Bit Better Every Day //

Henrik