Our mission is to help busy, driven and positive minded men in their 40’s to become more confident and capable leaders of their families

It’s not all about what’s inside.. Tbh it’s about external stuff as well. It’s how you carry yourself on a daily basis back straight knowing that you can handle whatever life throws at you and your loved ones.

I wasn’t proud of my reflection in the mirror, letting myself go for 20 years, feeling drowsy and embarrassed of my soft physique.

The life I had created definitely didn’t match my dream life in any category. My work didn’t inspire me anymore, everything felt like this grey mud I thought I never could get out of.

I wasn’t excited nor happy about my life anymore..

- Henrik

BUT everything started to change when I STARTED TO CHANGE everything - one step at a time. And now 10 years later I’m happier than ever - NEVER FINISHED though, but happier than ever.

I’m here to help you to achieve the same on your terms, but not in 10 years though - in one!

Think about what you have to lose. If you don’t like the outcome - the new 2.0 version of yourself, you can always return back to your current state. But there is also a pretty good chance that in one year you are thriving like never before!